Effective landing pages can help you build trust in your visitors, get their attention, convert them and getting sales.

A landing page needs to have all the right information, images, videos and social proofs in the right places. So, they are easy for your visitors to perceive them the way you intend to.

Here are 9 tips you can do to create a high converting eCommerce landing page:

The very first thing you need to create a high converting landing page is to set your goal. You have to determine what is the goal of your landing page. What do you want your visitors to do exactly when they land on your page? Do you want them to sign up or do you want to buy something from you?

Either way, you have to set the right goal as you will use to make sure every element on your page is positioned to help you achieve that goal.

When planning or creating your landing page, you have to think like your audience. Who is your audience? What do they like? What marketing language do they speak? These and more are something you should consider. If you know exactly what audience you are trying to target, you would know exactly how to word your copy, what images to use, what layout works best, and what lead magnet is best to use, etc. You see, everything that is on your landing page should be created based on the perspective of your target audience because you have to make sure you communicate to them in their language so you can connect to them.

When it comes to marketing, it’s not much about the right format or following a copy template, what’s important is that you use words that your customers use. Something that they can relate to so you can create that connection. People are more likely to buy from something they know that understand them in their language.

From your headline to the body, CTA and footer, everything has to be created based on the perspective of your target audience. Make it compelling, simple, direct and relatable.

Images and videos are proven to help increase conversion to any landing page, so you want to make sure you add high-quality images and video. Although you can find lots of high-quality stock photos and videos, we highly recommend that you add images that are true to your brand as that would increase brand trust rather than using random stock photos or videos.

Now, for your product images or videos, you want to show different angles of the product and images on how it’s used. People want to see how it’s going to look on them or when it’s used or worn. So, make sure to add as many images as you can of your product to give visitors the look and feel of your product.

Landing pages should not only sell but above all inform. You want to make sure that you include as many product details as you can on your landing page. It’s also great that you add a short FAQ section where you point out the most common questions people ask about your brand. The goal is to help your visitors make up their mind and not exit out because they have so many questions about your product. So, make sure that you provide every information that you think your visitors would look for.

To create a compelling product description, you have to describe what exactly your selling, what’s the inclusions/exclusions and the reasons why your visitor has got to have it.

Highlight the benefits of your products and let your visitors know how it is going to help them.

Sometimes all you need is to showcase your reviews and testimonials and people would go crazy over your product. It’s because social proofs are very powerful when it comes to the buying decision of your visitors. When they can see that you have good reviews and testimonials, they build that brand trust instantly.

So, take advantage of any reviews and testimonials anywhere, as they can boost your conversion. You can either embed your reviews or video testimonials or add screenshots and images of other social proofs on your landing page.

One of the best ways to help boost your eCommerce landing page is to add some kind of offer. It could be a specific percent or amount discount, a freebie, or a buy 1 take 1 promo. Think of any offer that would be irresistible for your visitors. Make use of the phrase, “Limited Time Offer” so your visitors would take advantage of the promo right there and then.

Get more people to see and visit your landing page by sharing it around on all your social media platforms. The more people get to visit your landing page, the more chances you getting a conversion. So, make use of the power of social media. And if you are up for some marketing, create an ad on Facebook or Instagram, so your landing page can get more reach.

Landing pages are crucial to getting more conversions and sales. If not done right, you can get many visitors but little to no conversions at all. Hence, it is important to do monitor how your page is doing so you can see where your customers get stuck, what’s working and what’s not so you can tweak your page for better performance.