Facebook places great importance to video ads, and will surely continue to do so. So if you haven’t leveraged video “newsfeed” ads, you are leaving off money on the table.

Although Facebook’s organic reach is decreasing, videos will always have a special place in its newsfeed. Therefore, if you put attention to the video, you can achieve a better organic reach and even higher engagement rate than using other types of content.

The only reason why Facebook has placed so much weight on videos is that people are watching more videos than ever. When it comes to social media advertising, Facebook videos are not just budget-friendly but has a proven record of getting a better reach.

That is why, leveraging Facebook videos is very essential if you want to grow your following, build a strong online presence and grow your business.

Here are 3 simple ways you can follow to make sure you leverage Facebook Video for your ads and other content.

Your video ad must be interesting! 

By the first 3-4 seconds of your video, you should be able to grab the attention of your viewers or else they would continue to scroll down, leaving your video unviewed.

Remember, the Facebook newsfeed is very crowded, and users will always have many other options. So, your video should be interesting enough.

Be proactive

Did you know that most users do not bother to turn on the sound of a video?

If they find your video interesting, only then they will tap on that volume icon.

So, be proactive! Make sure that you create your video with this thought in mind. Make your video interesting and effective even without the sound on. This way you are putting your shoes on your followers’ shoes. If you are able to create an effective silent video, then it’s a surefire they would love to turn on the sound.

Provide variations

In order to truly understand how your audience will respond to your videos, you must present them variations. It could be in style, topic or how you present your videos. By providing them with variations, you are allowing yourself for improvement.

To help you improve your ROI, test which of your variables has better results and know which ones need improvement.