I guess you’ve heard it already that video is one of the best performing content across all social media platforms which is enough for you to realize that you need to leverage your video contents.
Now, how do you leverage your video content particularly on your Facebook page?
Here are 5 ways you can do to make use of video content on your page.
Video Cover
A Facebook banner is the very first part people see when they visit your page. It is also a great venue for you to introduce your business, share updates or any information.
Aside from a static image, Facebook allows a 90-second video banner on pages. This is something you might want to take advantage especially if you want to showcase your works and if you want to say more beyond just a static image.
90-second video may sound very short, but there is so much you can do within that time frame. You just have to be specific, concise and creative on how you make use of that 90 seconds.
Post Videos
When you post directly to your Facebook page, the video automatically plays as your followers scroll through it from their feed which will catch their attention easily.
By uploading videos to your Facebook page, you don’t just give a variety of content for your audience to enjoy, you also make it more effective for you to get your message across.
Optimize Your Video Uploads
Whenever you upload a video, make sure that you optimize it by adding a good headline, engaging descriptions, catchy thumbnail, and keywords. These will immensely help your video to get noticed and more engaging to your audience.
Organize Your Videos
Make it easy for your audience to browse all your video content by creating a video playlist. Video playlist lets you organize your videos into collections based on common themes or topics. This is very much helpful especially if you are creating video series and the like.
Facebook Live
Facebook Live is the best way to interact and engage with your viewers in real-time. Whenever you go live, your video will shoot directly to the top of your followers’ news feeds. It is a great venue for you do Q and A, make announcements, update your audience on events and much more.
Video Stories
Facebook stories allow you to share photos, videos, and posts that will only be visible for 24 hours. It is an organic way to connect with your audience.
With Facebook Stories, brands and businesses show what makes them unique in an easy-to-consume way. You can use video stories to show what’s going on behind the scenes, announce promo, share company updates and many more.
Share Video Contents
Sharing is caring, isn’t it? So, why not share a video that you find relevant to your business or brand?
While it is best to produce and post original videos on your page, wouldn’t it be great to make use of others’ content too? Whether it’s from other websites like YouTube or Facebook alone.
Plus, you can build a connection with other brands, influencer or businesses, if you share their content and mention them on your post.
You see, there are so many things you can do using video content. The thing is you just have to be creative and able to optimize all your content across your Facebook page.