As Search Engine Optimization began to establish its value in driving traffic to websites, some online marketers and SEO experts have elaborated on the process and many thought that a competent SEO campaign only involves inserting keywords into page tags and the body of the content.

And although this remains true, SEO is now focusing on more than just the technicalities but the actual process of writing and delivering value to the audience.

This approach involves more than using keywords and inserting them in your tags and body. SEO writing combines the art of creating quality and valuable content with your audience and the technicalities of SEO.

To help you balance ou these two factors in creating SEO smart content, here are 5 tips for you.

Know Your Keywords 

Before you actually start creating content, of course, first thing’s first, you have to gather the keywords that you want your website to rank for. Include coth short and long-tail keywords and put them all in a spreadsheet so it’s easier for you to check on them.

Then, make sure that you put your keywords in the right places and don’t just stack them all in – title tags, headline tags, and Meta description.

Plan Your Content

Planning your content is very essential to avoid running out of inspiration, ideas, and topics. One of the best ways to be able to curate more topics to write is to start thinking like your audience.

If you are the audience, what would you likely search for? What would you love to know more about? Get access to? etc.

And then hop on to Google and search for topics that you can cover and create a spreadsheet where you can add all your ideas.

Set Up A Schedule

It is important that as a writer you set up your writing routine. What time of the day are you most likely to sit down and write?

And when you write it’s also important that on your first seating, just let your thoughts flow – don’t mind your writing or your grammar first. Great ideas come out when you let your flow.

Then, take the time to polish your content.

Mind Your Keywords

As you are on your polishing stage, it’s the best time to mind your keywords. Add as many keywords as you can but make sure they are all placed in the right places.

Add In The Links

To make your content even better don’t forget to add in quality external links. External links are very helpful as it helps you boost your ranking. The more quality links you have, the better.

And don’t forget your internal links too! This will not only be useful to you as you bring your visitors back to your website but for your visitors as well. With internal links, you help them better understand the content and get some more information. Link to your past and existing posts to your current post to help your website crawl easier in search engines.