Social Media Influencers are basically people who have a considerable number of following on social media. The businesses then reach out to social media influencers who resonate with their brand and work together to draw more audience and eventually paying customers.

The goal is to make social media influencers promote your brand or services and in return, they get paid either sponsorship or affiliate.

So, who are the Social Media Influencers?

Celebrities

These could include artists, politicians and all types of public figures with 1,000,000+ followers

Macro-influencers

These are people with a huge number of following usually less than 1 million followers.

Micro-influencers

These are people who have a lesser number of followers usually less than 100,000 followers.

What are the ways you can do a partnership with social media influencers?

Basically, there are 3 common ways to work with social media influencers:

Guest Blogging

Guest blogging is the most common way to partner with influencers. What you do is find content creators or websites with a considerable number of audiences and subscribers which resonates with your niche and then ask if they accept guest blog.

If so, take the opportunity to promote your brand or services in a valuable way – not commercial. Remember to always take note if they have specific requirements for guest blogs.

Guest blogging will give you the chance to reach more people to further promote your business.

Sponsorship

Create collaborations with social media influencers. Reach out to them and offer sponsorship of any terms and in return, they get to promote your brand by posting content about your business for a given period.

Make sure to make suggestions of what type of contents you want to be put out there and make them clear about your goals.

Brand Ambassadorship

Lastly, you can step up your collaboration game by making a social media influencer become the face of your brand.

Unlike sponsorship where you only get to collaborate with an influencer for a shorter period, brand ambassadorships are for the long run.

Your brand ambassador will then regularly promote your brand in all of his or her channels.

Do you think Social Media Influencer marketing is perfect for your business?