Pinterest is an artistic platform where you can find gazillions of images to get inspiration from.
Visual brand strategists use Pinterest mood boards to represent what a brand looks like and feels like.
With a Pinterest mood board, you can visualize and express your brand’s essences in ways that words cannot. Design inspirations you can get from creating a mood board can be a crucial tool for producing your logos, fonts, color palette, and even images for your copies online and offline.
Mood boards are usually used for three primary purposes:
Definition
To visually determine your brand, product, or marketing campaign.
Inspiration
To catch creativity by getting inspiration on different styles and motifs.
Direction
To guide designers in navigating any intricate design decisions.
Mood boards are a great tool for design decisions and act as your guide along the design process.
Curating your mood board is a combination of images that resounds the emotions and the feel or experience you want.
Here are 4 tips to guide you on what goes in your mood board:
Be consistent
The key to creating a good mood board is consistency. You have to curate images or any media that has similar thematic elements.
It could be based on a design element, hues of color, style, era, or emotions.
Do not limit yourself from adding any pins on your board. After all, when you check your board and browse through the pins you’ve collected, it’s easier for you to see what pins are a bit off and then just delete them.
Think of your audience
When creating your mood board, you must always think like your target audience. After all, the design is for them. Therefore, you have to come up with a mood board that fully represents what your target audience wants.
Provide a variety
When creating a mood board, you want to curate any type of media that would fit your theme. That also means that you can do so much more than just curating images you found online.
You can create your own pin and snap photos of things that you think would fit your board.
Collaborate
You can always open your board for collaborators., If there’s someone that you know who can add so much value on creating your mood board, send them the invitation.
You might not know how much they can contribute to creating the mood board for your project.
Print them out
Feel free to create a physical mood board if you want. You can always print the images you have on your Pinterest mood board and place them where you can see them all the time to help stimulate your creativity while working on your design project.