If you have been trying to improve your search rank, then most probably you’ve already been working on a spreadsheet full of keywords you want your business to rank for.

Congratulations on spending your time and efforts on creating a comprehensive list of keywords!

You can now use these keywords for various purposes and put into separate sections of your website and all your marketing content.

Here are 5 basic ways where you can apply keywords to improve your search rank.

Title pages

Title pages are the first point that helps Google understand the relevance of your page. It is the very first section they assess whether your page is what the user has searched for that is why adding your keywords to title pages is very important.

Moreover, make sure that you also add keywords to your sub-headings, headers, and page URLs.

Meta descriptions

Most website builder allows you to input meta descriptions on website pages and this is a great place where you can add your keywords.

The meta description is the short description that sits below the title page when shown in search results and most users often read this to decide whether to click on it or not and that’s what Google does as well.

Aside from the title page, Google also assesses the meta description of a page to further know it’s relevance along with the content as well.

If your website builder does not allow you to input the meta description, the first 160 characters of your content will serve as the meta description. Hence, adding keywords to the first 160 characters of your content is very important.

Media files and links

If you think it’s okay to leave media file names and links as is, well think again!

The captions or descriptions you use on your media files including their file names and links are all subject to Google algorithm. Therefore, Google reads through them to identify their relevance.

Make sure that you are descriptive on your captions, file names and links as that would greatly affect your SEO results.

Social Media

Make sure that you also use your keywords on your social media posts, details on your profile, and your hashtags as Google also show relevant results from social media content.

All your digital marketing copies

Everything that you put online can all show in search results. Therefore, if you want to rank on a specific keyword or keywords you have to put it out there on all your marketing copies wherever it is online.