Have you ever searched for the following phrases on Google;
“Restaurants near me”
“Spa near me”
“HVAC near me”
And great enough, Google gave you a list of local businesses around your area?
Now, that’s Google My Business right there!
GMB is actually a free listing directory of Google that allows local businesses to be found and establish an online presence by listing and claiming their business on Google and adding their address on Google map. SO, when someone searched for a local business in their area, your business will appear on Google search.
Getting your business on Google is very important because people mostly rely on Google search for whatever product or services they would need.
If you haven’t listed your business yet, you might want to do it now. It’s simple and easy to do and there are tons of blogs and videos that will tell exactly what to do to get your business listed.
But if you already have your business listed, then we have 5 steps for you to keep your listing updated and optimized.
Update your information
If you try and search for local business in your area you will surely get to see listings that have broken website links or incomplete business addresses and this is very crucial because you want your customers to find you.
Make sure that you keep your business information on your GMB listing updated and correct. Your location, phone number, website, opening hours, and even your services. If you have price changes, make sure you also update your listing.
Business description
Give your listing a good business description and keep it updated. Make sure that you align your description to your current business state. Having a good description in place will give your prospective customers a great impression of your business.
Build your reviews
Reviews ar ethe number one factor that influence people’s decision when making a purchase online so you want to make sure that you have a strong reviews profile.
Encourage your customers to leave you reviews online and on your GMB listing and then whenever you get a new review, respond to these reviews.
When people see that you have great reviews on your listing, they are more likely to do business with you.
Upload photos
The truth is people are very visual, people love pictures and videos so you want to leverage that by adding pictures and short videos on your listing. You want to include pictures of where your store is located, a little sneak peeks of how your business is running at the back end, pictures of your products or services, or maybe a before and after images.
Keep posted
GMB has a feature that allows you to post updates just like a Facebook post where you can add pictures, videos, and captions too. This is a great tool that you can use to let people know that your business is operational. GMB post is perfect for updating your customers about holiday events and the like.
Google My Business is an excellent tool for local businesses to be found online plus it’s FREE!