If you are a new small business owner, you’re probably still in a state of overwhelm having known all the backends of running a business. Especially when it comes to digital marketing for someone who is not that techy savvy.
Relax! You don’t need to learn everything now. For now, as a start-up, here are the 5 digital marketing tools you will need to start.
Google My Business
Having a Google My Business account is very important for local small businesses. It enables potential customers to search for and find your business in Google while giving important information about your business such as your services or products, opening hours, website, social media links, and more.
Creating your GMB listing is your first step to establishing your online presence as a local small business. GMB will put you in Google Maps which is crucial for people searching for services and products near them.
Setting up your Google My Business account is very easy. Just go to www.google.com/business/ create an account and just fill in as much information as you can about your business.
Canva
Canva is a graphic design tool that is perfect for beginners. It allows you to create various graphics for different purposes, especially social media with available templates.
Social media is very important for small business owners to take advantage of when it comes to building your online presence. It’s free and the possibilities are endless.
Canva is a great tool that will help you get started with your social media graphics and all other promotional graphics needs.
And the best thing about Canva is that it has a FREE FOREVER plan. Although quite limited when it comes to features and media but great enough to get you started.
Later
later is a social media scheduling app that gives you so many features to run all your social media activities in a single space, streamlining your social media management work.
Later will take away that overwhelm in handling several social media accounts. It is very easy to use. You can schedule your content across different social media, respond to comments and messages, and get access to analytics to help you understand your social media activities.
Hotjar
Starting a business is all about understanding and evaluating how your audience is responding and Hotjar will help you do just that.
It is a tool that enables you to understand your audience activities on your website. Its analytics feature track a users’ movements and experience on your mobile or desktop website. This will help you understand which part of the website you getting more engagement, what activities they do and so much more.
Having this information is a great means to help you further create a marketing strategy that will target a specific group of people resulting in more effective strategies.
Mailchimp
Mailchimp is a simple yet powerful email marketing tool that every start-up small business owners love. It allows you to start with a FREE plan unless you grow your business quickly that you would need more cap for your subscribers but if you’re just starting up, their current FREE features are already perfect.
You can create forms and landing pages, send campaigns, and segment your audiences, and much more. Mailchimp lets small business owners start building their email lists which is crucial for businesses to grow.
These tools are just the basic tools you would need as a start-up small business owners. They may not be the best but they should be great for startups like you. Take your time in building your business while also trying out different tools along the way until you find the perfect tools that fit perfectly with you and your small business needs.