Facebook Messenger is alone is a valuable tool you can use to help you strengthen your marketing strategy and reach more people and with the help of chatbots, Messenger is even more powerful.

If you are not getting the most of your marketing strategy, then you should consider making the most out of Facebook messenger.

Content delivery

People are now mostly on social media specifically on Facebook, most likely 90% of your customers have Facebook Messenger. So, instead of sending content via email which never gets opened most of the time, why not use Messenger to send them.

People are always on their mobile phones nowadays, checking social media, or chatting with some friends on Messenger, so when you send your content via Messenger, you get a significantly higher open rate.

Provide relevant content

Messenger is the best means you can use to send out relevant content about your brand, new products, or company updates which your customers would love to take part in because again, you get a higher open rate than just sending them to emails.

Give updates

If you have events like Facebook live, webinars, or product launch updates, you can keep your customers engaged and updated in Messenger by sending them timely updates.

Generate leads

With the power of chatbot in place, you can create ads that target a specific audience. The moment they send you a message or comment to your post or ad, you automatically save them as leads that you can follow up in the future, get them to your sales funnel and convert them to customers.

Reach potential customers

With Messenger + chatbot, you have access to people who have interacted with your Facebook page or any of your content before. You can then use this data, to reach out to them and boost your conversion rate.

Target your audience

Targeting your audience is easy in Messenger with a chatbot in place. You can segment them to however you want whether it’d be with their behavior, interaction, or different demographic patterns. Reaching out to potential customers has never been this easy.

Nurture current customers

You can also use Messenger to nurture your current customers by supporting them. Respond instantly to queries, concerns, and more using Messenger and provide excellent customer service in real-time.

Messenger + Chatbot is such a powerful combination for marketers and businesses. If set up properly, you surely can grow your business in no time.