If you want to get found when people search online, you have to list your business on Google. GMB is a powerful platform you can use to help boost your online presence.
You want to make sure that when someone searches for a product or services as you offer, you appear on their search result. GMB is very helpful when it comes to local SEO. Plus, you can add your business on Google Map too, so people can easily find you online.
The goal is to make it easy for potential customers to find and connect with your business so you can get more customers, get more sales, and generally grow your business.
Hence, you have to make sure that you keep your GMB listing active, so potential customers know that you are available:
Post photos
Upload images on your GMB account to share updates or offers. These images will automatically be linked to your GMB account and help people find your business. Some people might search for images and if you upload photos on your GMb account, these images will appear in Google searches too.
You can share photos of your office, your products, company updates, or events.
Upload videos
GMB allows you to upload short videos. Videos are powerful marketing tools that can boost your conversion and perfect for providing information and updates about your business or products and services. You can share videos of your office area, behind-the-scenes of making your products, clips from events, and more.
Respond to questions
Customers can directly leave a question on a business GMB profile. So, make sure that you regularly check your account for queries. You must respond to these questions so people know that your business is active and that you stay engaged with potential customers who visit your GMB profile.
Reply to reviews
Google reviews are powerful social proof for your business that you can use for your marketing efforts. We suggest that you encourage your customers to leave you a review on your GMB account too. Now, when you get reviews, make sure that you respond to these reviews.
Don’t forget your CTA
Make sure to include CTA’s whenever and wherever you can and that includes them on your GMB account. Add clear and visible CTA’s so your visitors can easily find them. As the business owner, you can allow your visitors to make a booking or message you directly in your GMB account. The goal is to encourage your potential customers to take action as they are browsing on your account. Plus, you can also direct them to contact you on your website or on your social media accounts too.