If you have been using Instagram for your business, you know how powerful Instagram can get when it comes to marketing and brand awareness.
With Instagram, features becoming better and merrier, marketers and businesses have so many things to play around with.
If you have enjoyed Instagram’s features last year, you’ll definitely enjoy Instagram, even more, this 2021.
Here are 10 Instagram trends and features that will thrive in 2021:
Instagram Stories
Marketers, influencers, and brands love Instagram stories. Why? Because it’s a very cool and fun way to do marketing and stuff. Plus, people love to watch Instagram stories than actually scrolling their feed.
Instagram stories have been one of the major components of Instagram marketing last year and sure still in 2021.
Instagram Live
Do you know that when COVID-19 hit its peak, Instagram live usage has increased to approximately 70% and that’s a huge number?
Many businesses, influencers, and brands have utilized Instagram live to engage with their followers more and it has significantly helped them grow their accounts and business.
And with that, more and more people will be loving Instagram live.
Instagram In-App Shopping
Just like Instagram live, In-App shopping on Instagram has skyrocketed during the hit of COVID-19 too. About 75% of online shoppers use Instagram to search for products and shop. And yes, that will surely grow in the year 2021 as more and more people prefers shopping on social media platforms like Instagram because they get to connect with business, brands, and influencers easier and faster.
Instagram Reels
Launched in August 2020, Instagram reels may slowly pick up some traction last year but are predicted to become a direct competitor of TikTok as it has been increasing traction every single day and many Instagram people are loving the idea of having social media and a TikTok like feature in one app.
Instagram Cross-Posting
Instagram is now embracing cross-posting and receiving other content from platforms like TikTok, Twitter, and even GIF and people love that because now, they have more content ideas that they can post on Instagram. And that sure is a great idea for social media managers and influencers.
Instagram TV
IGTV since it was launched has been another feature many businesses, brands and influencers enjoy as they get to publish longer video contents for their followers to enjoy. And now that Instagram TV has enabled running ads, users can now generate money by consistently putting out Instagram content.
Instagram Carousel
Who doesn’t love to post more than one image on Insta? Plus, carousels have been a great content type for businesses too by utilizing it for providing more details about a product, services, an event, etc. People love Instagram carousels and that carousel will definitely stay in 2021.
Instagram Explore
Love, love, love Instagram explore tab, agree? Instagram explore tab is a very powerful tool that you can use to search for people, brands, businesses, influencers, or content across the platform. It is very helpful when it comes to finding the target audience, prospect clients, or people from a specific niche that you may want to connect to.
Instagram AR Filters
A brand is everything and so is Instagram AR filters. Businesses and brands love the idea that you can create branded AR filters on Instagram. It can be a great feature that you can use for marketing and brand awareness. Plus, it’s so much to do, and to see lots of people using your filters, is like going to a filter party and you being the host.
Instagram Cause Feature
Instagram has just made a new, easy, and exciting way to raise money for certain causes. Now, they are making it simpler to organize fundraisers directly on Instagram. Users can either create their fundraising or support ones that are existing.
Instagram has just become more exciting, right? Not just for regular users but businesses, brands, and influencers too.
With great features and trends, marketing will never be as easy and fun as Instagram.