Pinterest has been one of the most sought after social media platform by businesses over the past year. The platform has grown so much in the number of users and businesses using the Pinterest advertisement.

Additionally, Pinterest is known to bring more conversion for businesses when it comes to paid ads, hence when you ask business marketers, they favor Pinterest way more than Twitter.

Why?

Here are 3 reasons why you should favor Pinterest over Twitter for your business too:

Pinterest is only growing

One of the main reasons why Pinterest is best for businesses is its large global audience. In fact, Pinterest has approximately 440 million monthly active users globally compared to Twitter which only has approximately 350 million monthly users making Pinterest one of the top social media that has the fastest-growing user base.

And you know what that means, right? The more active users, the more people you’re going to have access to when it comes to your marketing and brand awareness, the more conversions, the more business growth opportunity.

Higher conversion intent

Pinterest is a huge catalog of products and services where people are free to browse and shop. From clothing, furniture, electronics, to digital products, search it on Pinterest and you’ll surely find what you’re looking for. What’s great is that Pinterest allows you to go directly to a website or landing page whenever you need more info or want to buy the product.

That’s also the main reason why Pinterest drives more conversion than Pinterest because, with Pinterest user experience, it’s easier for people to browse and shop.

Compared to Twitter which is more text-based and you know when it comes to shopping, people want visuals. They want to see what they are about to purchase and although images and videos are allowed on Twitter, its user experience is not as smooth and convenient as Pinterest.

Less drama

There has never been a time when you log in to Twitter or even Facebook that you’ve never seen drama, issues, or bad news on your feed. There’s just too much drama, isn’t it? Plus, there have been some issues circling these platforms such as fake news, bullying, censoring, etc. which have never been an issue on Pinterest. And this makes Pinterest brand safe.

This is also one of the main reasons why it’s best for businesses because people come to Pinterest with pure commercial intent.

Pinterest has grown so much and will only grow in the coming years. And with business becoming their focus, it is only best for businesses to start investing on Pinterest.