As the third-largest social media network in the U.S. with approximately 440 million users, Pinterest is definitely something worth investing in to especially for businesses.

And what makes Pinterest unique from other social media platforms is the power of photo-sharing which focuses on content discovery and curation. Each pin has so much potential to be found and re-pinned by other users around the world increasing your brand awareness, reach, followers, traffic, and conversion.

To make sure your pins are discoverable, you have to get more engagement on Pinterest. The more engagement you get, the more people will be able to see your pins and potentially re-pin them.

Here are 5 tips to boost your Pinterest engagement:

Optimize pins

The first thing to remember is to always optimize your pins. Add relevant keywords to your title and in your description and hashtags too. By adding relevant keywords and hashtags, you increase your chance of appearing in searches.

Follow others

Find Pinterest accounts that are similar to your niche. By following profiles with the same content as yours, you increase your chance of being recommended to their followers.

Know when to post

With a business account, you have access to your analytics in the platform wherein you get to monitor how your pins and boards are doing, your number of visitors, and track which post gets more views at a specific day and time. Use this data to identify the best times you need to post on Pinterest. Ideally, you have to pick the days of the week and the time where you usually get the most traffic, views, or engagement.

Social connect

Instead of starting from scratch when building your Pinterest follower base, connect all your other social media accounts to your Pinterest profile. The goal is to make it easy for them to connect with you on your social media accounts.

Build relationships

Last but the most important tip is to build a relationship with your followers. Spend at least 30 minutes every day to engage and interact with your followers and even non-followers on the platform. It’s the best tip so you can build a solid customer and the following base.