According to Smart Insights, in 2020, 63% of mobile traffic are video and this is set to grow in 2025 to 76%.

Can you imagine how much potential there is in video marketing?

This is exactly the reason why marketers are now focusing their attention on creating video marketing knowing that people are consuming more video content every day.

With video, you have the moment to combine storytelling with your marketing, taking your audience on a trip that both attracts them and tempts them to stay.

There are several video marketing trends that you can start capitalizing on today to help grow your business:

Training/How-To Videos

Do you know that when it comes to 65% of people use YouTube to help them solve a specific problem?

That is why training or how-to videos are one of the best video marketing content you can start producing. Think of what problems does your audience has and then think of how you can help them solve these problems and then offer the solution by providing training videos or how-to videos.

Plus, doing training or how-to videos will help you establish your expertise in your niche and help to build trust with your audience.

Dive in a personal level

Behind the scenes videos or videos that go beyond the skin of the brand and deep dive into personal level gain way more traction than other types of videos.

This is because people love to connect to brands on a personal level. They want to see the people and process behind the brands they follow.

That is vlogging is booming because it’s more personal, raw, and authentic and people want more of that.

Make it mobile

Mobile video consumption is getting bigger and bigger every day that is why it is only reasonable that you make your videos mobile-friendly.

Remember, each social media platforms have several video dimensions and you must choose the right format so you make the most of your videos online and reach as many people as possible.

Additionally, the rise of mobile video consumption also the rise of mobile video editing apps just makes it, even more, easier for marketers to create and edit their videos.

Be seen live

Live streaming is set to become a $70 billion industry this year. People love live videos because they get to engage, interact and ask questions in real-time.

Whether it’s a live webinar, product demo, event pass, Q&A session, etc., live videos help connect your brand and your audience in the most engaging and entertaining way.

Video marketing is only set to skyrocket this year and in the coming years. Thus, making effective video marketing should be one of the focuses of each brand.

By applying these video marketing trends, your brand has the potential to develop an effective marketing strategy that will help you grow your business and reach your goals.