Creating a lead magnet that is valuable to your audience is very crucial. You want to offer a lead magnet that your audience can’t resist.

Others spend so much time brainstorming about the content of their lead magnet but they forget to utilize the contents they already have.

One of the best ways to find content for your lead magnet is to check your current content and see what contents are getting the most traction from your audience.

It’s simple. When content is getting lots of attention from people that means it has something valuable and it’s that value that you should have in your lead magnet

Here are 5 places where you can find the best content for your lead magnet:

Your website is one of the places you can find good content for your lead magnet. Check your most popular website pages and see what content you can offer as a lead magnet.

Go through all your landing pages and check your top landing page. There has to be something valuable on that page why a high number of people are attracted to it, and that is something you should check out.

Go through your blog posts and check which is your most successful post. See which post has the most number of visits, shares, likes, comments, and clicks. There should be gems of content on that post that made it your top-performing blog.

Your social media can be the best place to find content for your lead magnet too. Check out your statistics and see which posts have the most engagement, comments, shares, likes, and click-throughs. The fact that many people are attracted to that post makes it a great candidate for your lead magnet content.

Your email campaign is another place where you can find content for your lead magnets. Check which of your email campaigns has the highest open rate and click-throughs. When you have the highest click-throughs that means something about your headline that is very catching so you might want to play around with that topic.

It is very important that your lead magnet is something your audience get attracted to and one of the best ways to determine what topics are perfect as a lead magnet is to find them on places you’re already familiar with and from insights into your current performance whether from your website, social media or your emails.

Content repurposing is a very powerful strategy that most marketers forget to utilize. The interest is already there, you just have to play around it to make sure you create even more valuable content out of them.