Growing your email list is one of the best thing businesses should invest in. You know, as they say, ‘Your network is your net worth.” And it’s true because growing your email list is growing a community of interested buyers on your products or services.

However, people give their email addresses for nothing, right? That is why you have to make sure that you create a lead magnet that people would love to get in exchange for their email address.

It has something to be very valuable to your audience but short so you build their excitement to want for more and that’s when you have the opportunity to offer your products or services.

Here are 5 tips on creating the perfect lead magnet so you can start growing your list:

Target a problem

For sure, at this stage, you’re already very familiar with your target audience. You have to know what are the pain points of your target audience. Where do they need help with, what help they need, and figure out how you can provide a solution to that problem.

And then, create a lead magnet that will somehow provide a solution to a certain aspect of their problem.

Remember, the goal is to make them buy a bigger offer so give them something that will help them solve their problem but will be wanting more from you.

Make it short and direct

As mentioned already, you don’t have to give everything for FREE unless you are charging for it. It could be a checklist, a step-by-step guide on how to do something, or maybe access for a mini-course of some kind.

The lead magnet should offer a quick solution to the problem of your target audience. As long as it’s valuable and provides them with some sort of help, they would be much willing to give out their email addresses.

Create a simple landing page

You don’t need a very fancy landing page for your free lead magnet. What’s important is that it looks clean, professional, it has good copy explaining clearly what the lead magnet is.

Avoid making your landing page complicated and avoid providing too many details or long copy for just a free lead magnet as visitors may find that hassle and can cause them to exit.

Test your pipeline

Before promoting your free lead magnet, make sure that everything is set and ready. Finalize your lead magnet, check your form, check the emails and finalize your follow up emails.

You want to make the transitions as smooth and clean as possible. Keep emails short and direct too.

Promote your lead magnet

Now, that everything is set. It’s time to spread the word about your lead magnet. Leverage your social media. Share your lead magnet as often as you could. Add it to your blog, to your homepage and other website pages you can add it to.

Lead magnets are the key to growing your email list. And with an email list, you can increase traffic to your blog, boost conversion and build your brand awareness.

If you have been putting off growing your email list thinking that email marketing is dead, you are definitely wrong!

So, start planning, designing, and creating your best yet lead magnet today and start growing your email list.