If you think Instagram and Facebook are the only best options for social media marketing, think again.
With the integration of Pinterest x Shopify, Pinterest has become a breakthrough for eCommerce.
If you have an eCommerce business and you use Shopify and you haven’t integrated it to Pinterest, you might want to read along to know how you can use Pinterest to drive more sales to your online store.
Switch to Business Account
For businesses, you have to switch to a Pinterest business account so you will have access to page analytics. These analytics will provide you with information on which of your pins are generating more clicks, what’s the performance of each of your pins, the level of engagement you are getting and how many people click on your pins. All of which will provide you with enough details to know how you can improve your pins and increase conversion from Pinterest.
Use Rich Pins
Rich pins look like regular pins but have more details about a product and brands.
It’s great for highlighting your products and what’s great is that rich pins have an automatic price update feature which means anyone who saved your rich pin will be automatically notified when you decide to drop your price.
Use Buyable Pins
Pinterest also has buyable pins for Shopify which means users from Pinterest can now directly purchase Shopify products from Pinterest. This allows for a more seamless shopping experience for users both on the web and mobile.
And what’s even better is that Buyable Pins are completely free once you have linked your Shopify to a Pinterest business account. Plus, Pinterest does not take a cut from your sales.
Pinterest Ads
Just like Facebook and Instagram, you can also promote your pins on Pinterest and it’s not that expensive. With just a little investment, you can reach more audience.
Pinterest and Shopify sound like a match made in heaven, isn’t it? it just doesn’t sound tough, they really are!
So, if you haven’t integrated your Shopify to Pinterest yet, what are you waiting for? Do it now!