Good website design doesn’t have to be all fancy. Sometimes a simple design is enough as long as it has a clean design, functional, and responsive to all devices.
Although, there is no definite way on how you should design your website, there are design tips and tricks that some designers follow.
These website design tips will help designers especially the newbies to develop a simple yet beautiful website with enhanced usability.
Simplicity
An overly designed website can be a little hard to ensure its responsiveness, especially on mobile. Adding too many elements here and there can make your design distractive for your visitors’ eyes. While a simple design will not only look clean and pleasing, it’s also easier to navigate. Plus, minimalist designs are in nowadays.
Typography
The primary goal of having a website is to get your brand message across to your visitors and you won’t be able to do that if you have bad typography and font pairings.
You want to choose fonts that are visually appealing, clear, visible, and readable for your visitors.
Make sure to use hierarchy on your typography too and use bullet points or numbering when necessary.
Color and Imagery
You have to use color combinations that attract visitors but at the same time, colors that represent your brand. Remember the Psychology of Colors when choosing your color palette.
Moreover, you want to use imagery that represents your brand. Make sure you use the same image style and filter throughout your website for consistency.
Consistency
You have to be consistent with your design across all pages on your website. Use consistent design elements, colors, fonts, and imagery because you want your website to look cohesive and visually appealing.
Make sure to plan your design and don’t just dive in and edit whatever, however you like. It’s always good to have a design draft so when you actually work on the backend, you already know what to do.
Simple Navigation
Your website should have simple navigation in place. Place your navigation somewhere they can be seen right off the bat as you want your visitors to see them right away.
If you have multiple pages, consider adding dropdown menus to keep everything tidy and in place.
Speed Optimization
Everyone hates a slow-loading website. As they say, when it’s slow, it’s broken. You want to make sure that your website loads fast so you won’t have visitors’ exiting too early.
Make sure to compress and optimize your images, videos, and all other media including HTML, JavaScript, and CSS to enhance loading speed.
Mobile-friendly
More and more people are using just their smartphones for everything they do online. Thus, your website must be mobile-friendly.
If your website does not respond well on different devices then chances are, you will lose a lot of potential customers.
By following the abovementioned tips in designing your website, you can surely create a simple yet beautiful and responsive website.
Whether it’s your first time designing your own website or not, keep these tips in mind as these are the primary principles of creating a good website.