Core audiences help you set the rules as to where you want to deliver your Facebook ads. You have the control to adjust your target audience as you like. You can be broad or super-specific to create a very well-defined target.

With Core Audiences, you set the rules for where your ads are delivered. Adjust your target audience to be as broad or well-defined as you like, based on the following criteria.

Geographic

You can set your ad to show in specific communities, cities, states, or countries where you want to do your business. This criterion is perfect for small business owners who wish to advertise their services in a specific area they serve to.

Demographics

Here is where you can become more specific with your demographics. YOu can choose your audience based on gender, age, education, income, job title, and more. This is great to keep track of the types of people who are interacting with your ads.

Interests and hobbies

You can also target people based on their interests and hobbies. This is perfect for segmenting your audience based on your niche. Whether it’s the pages they follow, movies they have interacted with, activities they participate and more.

Consumer behavior

If you are an eCommerce business and you want to target people based on their recent purchase or their overall consumer behavior, this is great for you. You can also define the devices that they use so you can be even more specific.

Connections

You can also choose to retarget people who are already connected to your Facebook page, people who interacted or joined your previous events, or any of your content or perhaps exclude them.

This is one of the best things in Facebook ad manager; you can create a laser-like targeting so you can reach more audiences that are more likely to interact and convert.