This Pinterest feature will enable anyone with a business account to create inspiring and educational content and establish better interaction with their audiences, producing more engaged audiences directly on Pinterest.
Idea Pins make it convenient and easy for creators to create and produce high-quality, long-lasting save-able Pinterest content.
To make the most out of Idea Pins, here are 5 best practices every Pinterest content creator should do;
Create videos
Video is the best way to tell good stories and educate your audience. It helps you boost engagement and connect more to your audience.
You can start a video on your cover page to make it more engaging and stand out. Don’t forget to add text overlay since some people mute autoplay.
Stand out
Idea Pins are intended for your original contents and ideas, so make the most of them. You don’t need to add external links or other content other than yours.
So, make sure to plan your content to tell good stories that are original and unique to your business.
Add your personality
Idea Pins will help your audience get to know you better as the creator or the person behind your business. Make sure that you add your personality to your pins. Show your face or maybe narrate over your video and texts. Stay natural and sound natural.
Share relevant details
The primary goal of Idea Pins is to teach the audience or give them relevant ideas on how to do specific things. Thus, you must share important details and steps with your audience. For instance, if your idea pin is about baking, then give them information about the list of ingredients, the specific steps when bake, etc.
Review and Improve
Make sure that you review and improve where necessary to all your pins. Check the quality of your videos or images, your audio if you’re doing the narration, etc.
Idea Pins is definitely a very useful Pinterest feature that all content creators and marketers can take advantage of.
So, if you haven’t explored Idea Pins yet, it’s sure worth it to give it a try.