LinkedIn is a powerful platform for business people and other professionals. LinkedIn is a great venue for people of business looking to hire new members of the company, people looking for jobs, and business owners looking for potential clients and customers.
So, whatever your goal is for using LinkedIn, you must be able to build a strong LinkedIn presence to achieve that goal. And one way of doing so is to put out consistent valuable content.
Like any other social media, you have to consistently show up to people to get the most out of the platform.
Having a solid engagement and content strategy that you can commit to long-term is very important in strengthening your LinkedIn presence and here are 5 tips to help you get started:
Set your goal
What is your goal? Are you a business owner who wishes to connect with more potential clients? Are you a professional who wants to create a solid presence as an expert? Are you a job seeker who wants to get as many job opportunities as possible?
Whatever your goal is, you must know exactly what you want to achieve in the platform. When you know your goal, you know better how to position yourself in the platform. Setting up your profile, creating your content, finding people to connect to and the way you formulate your messaging should all harmonize with your goal.
Create relevant content
Thinking about your goal and thinking about the people you want to attract, create content that is relevant to you and these people. You have to ask yourself, ‘What content is appealing to these people?’, ‘What content gives them the most value?’, ‘What do they want to see, hear, and talk about?’, ‘What are their pain points?’.
When you create content that is directly related to you, your goal, and the people you want to attract, you become relevant to them; you become a resource where they can go for valuable information. You then be able to build trust and connect with the right people.
Engage and Connect
If you start posting relevant content, people will start to engage and connect with you and you want to be present out there commenting and engaging with these people.
It is not enough to post relevant and valuable content. Remember, to create a connection with these people because only when you connect to these people do you build relationships. And after all, it’s one of the main reasons why you are on LinkedIn, right? Connect with the right people and create relationships.
To create a strong LinkedIn presence, you have to consistently show yourself up to people. Post your picture of yourself or better yet do a live video. People have got to see you behind your impressive profile or written content. When they know that there is a real person behind the profile they follow, more likely they are to engage with you.
Stick to a schedule
Staying active does not mean you have to be online on the platform 24/7. Whether it’s 5 minutes or 30 minutes daily, create a schedule that you can commit to every day.
It does not need to be hours, you just need to be consistent. You can start by posting once a week and then engaging for 10 minutes a day maybe. Then, increase that by 2-3 times a week. It depends on you to decide so long as it’s something that you can manage and stay committed to.
Explore different types of content
Posting the same content type every time can be a bit boring for your audience. So, make sure that you explore different types of content. You can do text posts, images, videos, polls, infographics, blog/article, share a podcast, or do live or an interview.
A variety of posts can spice up things a little bit and keep your audience interested and engaged.
There is no doubt that LinkedIn is a powerful platform for anyone doing a job search, career advancement, and business growth. However, to achieve your goal in the platform, creating a strong LinkedIn presence is a must. So, start implementing these tips today so you can start building a stronger LinkedIn presence and achieve your goal.