Instagram video ads are a very common marketing strategy most businesses use today. It delivers faster results if you want to grow your Instagram because you can publish Instagram video ads not just in feeds but also in stories.
If implemented properly, Instagram video ads can generate more clicks and more conversion than just regular ads using plain text and images.
What Do I Need To Know About Creating The Video Ads?
Regular in-feed videos can be up to 120 seconds long but if you wish to have more than 120 seconds what you can do is create a carousel ad where you can add up to 10 slides and each slide can be less than 60 seconds long. On the other hand, story ads can be up to 15 seconds but likewise, you can create a carousel story ad where you can have up to three slides.
The best resolution for the in-feed video is 1:1 while for a story is 9:16. These resolutions should fit perfectly on mobile screens.
How Do I Create Instagram Video Ads?
To set your Instagram video ads, you will use the Facebook ad manager. Simply, create your video on any video ad editor or tool. Make sure that you align your video ad to your brand and your goal and then when it’s ready just simply set your ad just like you would when creating any Facebook ad.
Just remember to select the Instagram feed, explore, and stories as your placements.
What Are The Best Practices When Creating Instagram Video Ads?
Make the most of the first 6 seconds
According to Facebook’s experiment, it’s the first 6 seconds of these short videos that drive the most results. People seem to love short and quick videos nowadays so you must make the most of the first 6 seconds.
Only use 20% for text in the thumbnails
Text on thumbnails helps people especially those who have turned off autoplay to click and play your video. Thus, adding text is important but you have to remember to keep your text inside the 20% of your thumbnail as this has been believed to have the best results.
Add video captions
Just like adding text on a thumbnail, adding captions can drive people who turned off their audio to open the video and play it. Plus, adding captions also helps with SEO.
Use simple language
Your videos should use simple language that your target audience will easily understand. The simpler the words are, the more people will watch your entire video simply because they can relate to and understand your message.
Optimize and test
Always make sure that your videos are optimized for a mobile device as people use their mobile for social media. Lastly, always run a test to make sure your videos look good, your copy is correct and your links are working.