Pinterest is now considered as a search engine all in itself. Every day, millions and millions of traffic come from the platform. That is why Pinterest ads are very popular among businesses and marketers alike.

One of the keys to having a successful Pinterest campaign is to make sure that you target the right audience that best fits your campaign strategy.

Targeting is one of the most crucial steps to launch a Pinterest Ad. Depending on your business, your products or services, your visual ad strategy, and the KPI’s that you set, Pinterest will help choose one target or another.

Again, Pinterest works just like a search engine in itself and for that reason, the ads are shown according to the bid made by the advertiser. The bidder that makes the highest bid gets its ads shown to a more targeted audience.

The auction is also bid depending on the KPI or objective that has been set that is why you must look into these different KPIs before you create your first Pinterest ad:

Brand awareness
If your goal is to show your ad to as many people as possible so more people get introduced to your brand, brand awareness is the KPI you should look into. Brands pay per thousand impressions (CPM).

Conversions
If your goal is to drive traffic to a certain page and get the audience to perform actions such as registering for a webinar, signing up for a newsletter, or purchasing something, conversion is your KPI. CTAs usually include sign up, register, buy, learn more, etc.

Video Views
This KPI is quite similar to brand awareness as the goal is to show the ad to as many relevant audiences as possible. For ads with this kind of KPI, they pay per view when the user has watched their ad for more than 2 seconds.

Consideration
If you want to optimize your ad to drive traffic to your website, consideration is something you want to look into. The thing is, any objective can actually achieve this result but what makes consideration different is that brands pay per click (PPC) instead of per impression.

Shopping Catalogue
If you want your shopping catalog to be seen by as many relevant users as possible while browsing the app, this should be the objective of your ad. In this objective, brands have the choice to whether pay per click (PPC) or per 1000 impressions (CPM).

So, there you have it. The KPIs or objectives that you should look into when creating your Pinterest ad. Remember, it is crucial that you set an objective that best fits your ad so you can get high results from your campaign.