To catch up with trends and to stay on top of your SEO game, think about your SEO strategy ahead of time. Acquiring and understanding the trends is your shortcut to success in the online world.

Just last year, Google introduced exciting changes to the factors in which how it ranks sites. Take for instance, Google used AI for almost 30% of all search inquiries. Thus, pages with the most links do not invariably rank at the top anymore.

Here are the five SEO factors Google consider most this 2019 that you should look out for.

1. Structured Data

Structured data enables search engines to not just crawl your website, but to actually understand what it’s about.

Structured data is the additional information that you can view next to a website and its meta description.

If your website is not adding structured data as a component of your SEO strategy, then you are missing out on an essential opportunity to rank higher in the SERP.

2. Relevant and Focused Content

Content is everything you publish that is available by the search engine. This includes text, PDFs, images, infographics, video, audio, and meta information.

Focused contents are contents that are precisely targetted to the individual reader or group of readers. With focused content, you address your readers’ particular wants and needs to truly engage with them on many levels.

Moreover, if you create focused content you also focus on your niche and thus make you more searchable online.

3. Upgraded Image SEO

It is not a secret that optimizing images impact your search rank. Therefore it is vital that you always stay on top of optimizing your images.

Make sure that you used relevant images. An image that tells the story of your whole blog. This will help the reader decide whether they want to scroll and read along or exit.

Also, use images to further give instructions or details like a step by step guide or actual screenshots as Google favors these kinds of images for enhanced listings.

Lastly, don’t forget to optimize the sizes of your images before uploading it on your site. Large file images can slow down the server when a crush of site visitors enter your website at the same time.

With Google implementing changes all the time, SEO is truly complex and could be hard to cope up. But with content research, application plus consistent efforts, you will be topping SERP in no time.