Most people go to Pinterest to get ideas on what to try or purchase next and with the use of Pinterest ads, you can reach the right people. You can reach a variety of business goals based on which Pinterest ad format you choose, and more to how you set up your Pinterest campaign.

Check out the difference between Pinterest ad formats and find the format that meets your business goals.

STANDARD FORMAT

If your goal is to increase brand awareness, grow traffic or expand your sales online and offline, the standard format is great for you. This format looks exactly like a regular pin but just paid for promotion.

The good thing about this ad format is that it appears beside organic contents providing a natural experience for your users while reaching more people across the platform.

THE CAROUSEL FORMAT

The carousel format is perfect if you need to provide more information about your brand or campaign.

It allows you to upload up to five (5) cards inside a single Pin. Each of the cards can highlight a different graphics, title, description and into separate landing pages, so you can provide more information using a single ad

VIDEO FORMAT

Pinterest is not only excellent using images but also with videos.

In fact, videos catch users’ attention more than just images. You can either use a standard vertical video or try our new max which has a 4x bigger size that spans across Pinterest’s two-column grid.

THE APP PROMO FORMAT

If you want to drive more app installs from Pinterest, this is the perfect format for you.

This format features an install button that helps users discover and install apps without having to leave the platform.

With the right ad format, any business goals are surely possible.