Instagram is proud of having more than 500 million monthly active users and garnered one of the highest audience engagement rates across social media platforms, 60% higher than Facebook and more than 2000% higher than Twitter making it one of the best social advertising venue.

Instagram is focused on image and video. Thus, sellers of products that are able to use engaging visual media into their campaigns perform best on this social media channel.

Setting up Instagram ads is pretty similar to setting up with Facebook ads. Here are 5 Instagram advertising tips to help you get started.

AUDIENCE

It is advised that you focus first on the audience that has engagement history with your brand. This is because it is proven that these audiences are the best for your ads. They could be from your email list, your followers or created through pixel tracking.

EXPAND YOUR REACH

After you’ve focused on the audience that has engaged with your, expand your reach to similar people. Don’t worry Instagram algorithm is pretty good at finding these people.

BE AUTHENTIC

Stock photos do not work on Instagram. Make sure that you use your very own photos for your ads.

OFFER

Surely people would tap on your gorgeous photo but may not be following your call to action. Make sure that your offer is valuable and compelling.

HASHTAGS

Hashtags may look untidy on a post but trust me they work like magic. Instagram is driven by hashtags and is really helpful in reaching niche audiences.