There are a few different ad formats that you can pick when you start building your Snapchat ad campaign. The format you should use will be based on your objective, your audience – whom you are trying to reach and how you want the audience to respond to your ad.

Here are 5 of your options:

SNAP ADS

Snap Ads are full-screen vertical ads that can be up to 10 seconds long which could appear as videos, photos, GIFs or cinemagraphs.

Snapchat users can swipe up at any time when the video ad is playing which then leads to further actions such as watching a longer video, reading an article, installing an app, or visiting a website.

STORY ADS

These type of ads show up when Snapchat users view the Discover section of the app. These ads are best used when you intend to drive conversions, generate more leads or increase engagement and brand awareness.

Story Ads enable advertisers to reach their target audience by placing a branded tile in the Snapchat’s Discover section which displays a collection of 3 – 20 Snap Ads.

COLLECTION ADS

Collection Ads are specially made for e-commerce businesses which allow the brand to feature a series of their products that users can tap to learn more details and even shop. This type of ad is perfect for e-commerce and retailers.

AR LENSES

AR Lens is an ad format that stimulates fun, engagement, and discovery which offers not only impressions but also “playtime”. using AR lens ad. They enable users to alter their appearance via augmented reality where Snapchatters can spend playing and interacting with your ad.

These types of Snapchat ads are perfect for driving engagement and increasing brand awareness. 

FILTERS

These are ads use filters which are artistic overlays that appear on top of the original content that Snapchat users create for themselves and for their followers.

They are best utilised when tied to a particular location or event that users will join or visit in real-time.

To create a champion ad on Snapchat, experiment with the different ad types named above until you discover which one works best with your audience.