Social media is a fundamental marketing strategy for small and large businesses nowadays. However, there are still businesses out there that do not use social media to its extent to help them boost their brand recognition.

Powerful brand recognition produces a stronger connection with your audience and boosts your possibility of amplifying your audience’s trust. So, how do you increase your brand recognition on social media?

The answer is, CONSISTENCY!

Fonts
Using consistent fonts across your social media, websites and other written content has a big impact on your brand recognition.

Choose 2-3 fonts that perfectly match your brand and use them on all of your content including on your graphics.

Make sure to stick to these fonts. Using specific fonts for your brand will help your audience identify you thus increasing your brand recognition.

Images
Images are always part of the branding and it is essential to be consistent in how you present them.

Always make sure to use consistent filters, effects, moods, themes, and overlays on them. By this, you are sending a message to your audience to remember you as such.

This will help you produce highly recognizable imagery that will definitely help you raise your brand recognition.

Colors
Colors are great visual highlighters. They help you stand out visually. Thus, you have to also use consistent colors across your media.

Start by choosing 3-5 different colors (make sure they look great together) and using them on all your content. In your blog posts, on your videos, and all the more on your graphics.

Using consistent colors will register with your audience and will help them recognize your brand even more.

Watermark
Watermarks simply imply ownership of certain content and are very effective in boosting your brand recognition.

You can use as your watermark your website URL, your logo, a certain image, your social media handle, or your blog name.

This brand watermark helps your audience recognize your content easily and takes ownership and authenticity of your content. So, when someone shares or uses your content, you still claim the right brand recognition.

Content
Remember when you have to identify the persona of your desired client? That you have to create your content as if you are communicating with them?

Yes, that’s it!

Make sure that you are consistent with your content and your approach.

Your audience will feel more connected to your brand if you speak to them in their own ways and language. This will also contribute greatly to how your audience perceives you and your brand.

Bonus Tip
Creating social media templates is the key to creating consistent content – the easiest and fastest way!

Make sure that you keep them all in one place, so it’s a lot easier for you to generate content that is always consistent.