Hurray! Facebook has just released its 2019 holiday marketing guide and it’s full of useful insights that would definitely step up your marketing plan this holiday season.
Get ready as the busiest season arrives and use these insights to plan and strategize how you’re going to cope up with the holiday buzz.
You’re probably excited to know. So, here are they:
- 69% of shoppers find stories on Facebook and Instagram to be a fabulous venue to discover new products or services for holidays.
- 62% of people become more engrossed in a brand or product after seeing it on Facebook or Instagram stories.
- As of last year, 43% of shoppers began shopping for the holidays in the month of November or earlier.
- By late November, almost 1 in 10 shoppers had completed their holiday shopping.
- 50% of the holiday shopping was made by Monday of 3rd December 2018.
- 65% of holiday shoppers state that they are more likely to shop with businesses they can immediately send message to.
- 75% of surveyed shoppers answer that they care most about customer service when doing holiday shopping choices.
- 96% of US online users said that free shipping influences their purchase judgments.
- 47% of those surveyed online holiday shoppers say that they used in-store pick up for gifts on holiday in the US in 2018.
- 45% of Instagram users sais that the platform is very influential when doing the shopping for the holiday season.
- Mobile holiday shopping has progressed globally by approximately 22% year-over-year.
- The number of mobile-first holiday shoppers increased by about 25% from 2017 to 2018.
And that’s not only that, aside from their useful insights, Facebook’s 2019 holiday marketing guide also includes marketing calendar templates with month-by-month Facebook marketing strategy.
Pretty exciting isn’t it? Now all you have to do is to tweak a bit and make these templates work perfectly for you.
Comes in a 63 pages long guide, Facebook has really put so much effort to make their guide as comprehensive and useful as possible for businesses.