To stand out as a small business nowadays can be challenging. With hundreds of new small businesses opening up every day, you have to level up your game. That’s minus the big players in your industry.

But if there’s one significant benefit small businesses get from the digital world is that they are allowed to have a fair play with the big competitors.

Social media is one of the best platforms where every business has the same opportunities to reach the audience and grow the business. At the end of the day, it all boils down to how you leverage social media.

And speaking of leveraging the platform, making video content is one of the most effective ways you can connect to your audience, and engage and grow your social media presence.

If you are wondering what video content you can create, here are 5 creative video content ideas you can start creating:

Explainer videos
Explainer videos are short videos with a combination of images, videos, and text usually a voice-over. You can start by repurposing your blog content as explainer videos. This will save you so much time in brainstorming what content you use for your explainer videos since you already have blogs available.

Plus, there’s no need to worry about creating them as there are many video editing apps that will enable you to create explainer videos in minutes.

Website videos
Adding videos to your website is another great idea. You can put a welcome video on your homepage, an introduction video on your “About Us” page, a product page, and on your landing pages. Just make sure to make it easy for your audience to share your videos on your website.

Teaser videos
Another good video content you can create is a teaser video. Whether you are planning for an event or you have a new product to launch, creating teaser videos will spark the conversation around your audience. It’s also a great way to keep your audience engaged and involved in your brand.

Go live
There is no engaging video content other than doing live videos. By going live, you can interact with your audience in real time. You can hold a little Q and A segment where your audience can ask about a certain topic and then you share your thoughts. This will help you boost your online reputation, build trust, and position yourself as an expert.

Tutorials
People love how-to videos or tutorial videos. Plus, teaching your audience is a significant part of your business. You have to always think of how you can provide valuable content for your audience; something where they can learn from or get inspiration, or maybe entertained.

Remember, you don’t need professional cameras or a professional video production team to create this content, you can do it on your own with just your favorite smartphone.

Plus, people love raw and genuine video content as they find it more relatable which makes them trust your brand even more.

So, start creating your video content now!