Email marketing remains one of the most powerful means of marketing. That is why marketers still invest their time and effort in building their email lists because the truth is, email marketing isn’t dead.
To have email marketing success, you have to remember that it’s not just about sending your list a weekly email and then expecting huge conversions in return. As a marketer, you have to make sure that you are sending email campaigns at the right time, for the right people.
You have to strategically plan your email marketing to help you generate higher revenue for your business and at the same time nurture your list.
To help you strategically plan your email marketing campaigns, here are 5 things you can do so you can increase your revenue:
Segment your audience
You must send personalized emails to your list based on their purchase history or behavior on your website. Sending them the right email is important because you want to keep your emails relevant to them. Sending irrelevant emails such as generalized emails to your list can cause them to unsubscribe.
Each person in your email list is unique. So, sending them the same message all the time will only hurt your list.
Start segmenting your audience based on their demographics, purchase history, or behavior on your website. Sending them targeted emails will improve your click-through rate because you are sending emails that resonate with them, relevant to them.
By keeping in mind your audience’s interests and goals, you can send them personalized messages and ensure that your audience feels connected to your messaging.
Polish your messaging and your copy
Your email copy does not have to be very long because the reality is that your audience does not have the time to read long email newsletters. While there is no limit to how many words you can write in an email, short, concise, and direct ones are found to be more effective.
When writing a short email copy, every letter should be taken into account because you want to make sure that you choose the right words.
Long messages can bore your audience. Likewise short but dry messaging won’t make it as well.
Make sure you add your personality to your email and make it conversational and engaging. Moreover, make sure you stick to your brand voice and values.
Include a clear CTA
Email marketing without a clear call-to-action is not going to help you achieve your goals. Why are you sending them an email in the first place? Because you want them to interact with you and you want to continue their relationship with you, right?
Always make sure to leave a clear CTA on every email you send to your list. Whether it’s to download a freebie, get a coupon, join your group, or to a product page, get on sale, or whatever, your CTA has to be clear.
Another thing is to have a single call to action in an email. When you put 2 or more CTA’s in there, most likely, your audience will get confused about what to do next and you wouldn’t want that. So, make sure that you only have one CTA in there.
If you need to add more, you have to choose which CTA to highlight just so your audience will be prompted to choose the one that is highlighted.
Test your email
A/B testing is important if you want to dive in and see even the little details of which email version will give you a better result.
Testing different emails of your email content and or design will help you identify which ones resonate better with your audience.
This is a great way for you to optimize your email to its best version possible.
Leverage marketing automation
Doing email marketing manually will probably be one of the most exhausting parts of your business, right?
That is why email marketing automation is a necessity if you want to reach the full potential of your email marketing efforts and increase your revenue without a cap.
Email automation enables you to have solid and efficient workflows in place which can significantly improve your email performance and outcomes.
By having email automation in place, you can free up your time because you don’t need to do repetitive tasks. All you have to do is set them once and make sure they are accurate and then, they are ready to do the work for you.
Moreover, email automation tools enable you to reach your audience in their respective time zones. Optimizing the send time of when your emails are delivered is very crucial in making sure your audience receives them at the right time.
If strategically created, email marketing can bring you business success as you’ve never had before. Just remember, email marketing should be all about selling, selling, selling; build your audience’s trust, position your brand as an expert, create meaningful conversations and you’re on your way to your business success.