And with billions of users, Instagram is definitely a powerful platform that businesses should take advantage of to reach more customers and grow their businesses.
Approximately 130 million users tap on an Instagram Shopping post every month — imagine how much traffic and sales you get from that.
So, if you have products to sell, it’s time to create your Instagram business account.
Instagram shopping feature is one of the most sought-after advantages of the platform between various businesses.
Here are the ways you can use them:
Instagram Shops
Instagram Shop allows a way for businesses to highlight their product catalog or collections and reach new customers.
Brands can curate a list of products that are instantly accessible through the “View Shop” button found on their Instagram profile page.
Instagram Shop offers a huge opportunity for any business and brand looking to sell their products on Instagram.
Feed Post Shopping
Shoppable Instagram feed is a solution where brands can make their own Instagram feed and user-generated content shoppable by simply tagging products to their posts.
By creating a Shoppable Instagram feed, brands can market their products through content in a more streamlined and profitable way. The shoppable Instagram feature gives great possibilities for brands to turn content into conversions.
Instagram Stories Shopping
Instagram Stories Shopping is simply Instagram stories with tagged products that allow your audience to shop the highlighted product straight from the stories.
Brands have leveraged Instagram stories to help them drive promotions, run ad campaigns, invite users to profiles, raise brand awareness, and more. Now with shoppable Instagram stories, businesses and brands are making sales and creating revenue through stories shoppable content.
There is no stopping Instagram from building more and more features that do not only support their regular users but also for businesses and brands.
If you have anything, literally anything that you sell, make sure that you use these shopping features on Instagram so you can significantly grow your business, drive more sales and build your audience.