With Instagram Stories and IGTV, Instagram has now become one of the major players in video marketing. Brands and marketers are using Instagram to drive more sales, boost brand awareness, and increase their following.

With nearly 1 billion monthly active users and consumers spending more time on Instagram, it is something brands and businesses should consider doing some video marketing.

To start here is a quick list of best practices when doing video marketing on Instagram:

Format

Make sure you use the “square” or 1:1 format. Researches show it costs 33% less to get users to engage with square video.

Sound

Remember that Instagram requires users to tap for sounds. So think ‘no sound’ when creating your video.

Content

Make sure that you create quality video content.

Hashtags

Don’t forget to include hashtags and optimize your caption and tags.

Some more tips:

Think mobile

Since Instagram is a mobile app you have to always consider that by making sure you use the right format.

Feed or Stories

You have to understand the differences between the Feed and Stories. For example, about 65% of Instagram Stories are watched with a sound-on, but the Feed is still essentially sound-off.

Geo-tagging

Tagging your location is also another great way to optimize your video marketing as it is best for local SEO.

Target your audience

One of the best features of video marketing on Instagram is the ability to target who you want to show your ad to.

Instagram is an essential marketing platform, with users actively engaging with brands and businesses and joyfully exploring products that come across their feeds and Stories.

To get the most out of video marketing on Instagram, use a cohesive combination of all different types of content– organic feed videos, Stories videos, and video ads.