There’s a reason why video agencies are in demand today. Video marketing is currently one of the best strategies out there to make a business successful and well known, thanks to the power of the Internet and social media networks such as Facebook and Youtube.
Today, I just want to share with you several fun facts about video marketing. Are you ready to learn? Then read below:
- The first-ever viral video on the internet was The Spirit of Christmas 1995
- The first-ever video-sharing site was developed by Chase Norlin in 1997. The name of the website was ShareYourWorld.com
- Vimeo was officially launched on the internet in 2004. A year later, in February 2005, YouTube was also launched.
- Gang Style by Korean singer, PSY, was the first video on YouTube that reached a billion views. This was in 2012.
- Statistics in the US revealed that men are more likely to spend 44% more time watching videos on YouTube than women.
- YouTube is the highest Video provider garnering 182.2 million unique views per month. No wonder, 72% of marketers choose them for video ads.
- The average time spent by adults (in the USA alone) watching online videos from 2011 to 2015 has increased to a whopping 195%
- Facebook has revealed that by 2018, its content will be 90% video-based.
- From 2015 t0 2017, companies have increased their video ad spending by 67%
- 70% of ad agencies in the US believe that video ads are more effective than ads on TV.
- 70% of YouTube views are done on mobile devices.
- 15 Second Ads are considered the best choice for established brands. It has a 54% Ad recall factor.
- 14% of retail sales on the internet are influenced by videos
- 73% of customers are more likely to make a purchase after watching a video ad.
- Amazon spends $3 billion on video content alone.
Amazing, right?
