When doing SEO and trying rank in search engines, you have to understand that you have two important readers: your customer and search engine bots that index your website to rank in search engines.

Although search engines are becoming human-like, there’s still a significant difference between optimizing for humans and optimizing for bots. The goal is to create a smooth experience for both of these important readers so you can rank better in search engines.

Here are 6 ways your website is accessible by search engines bots:

Boost Loading Speed

A slow-loading website can get a toll on search engine bots. Bots prioritize the loading speed of a website so when you’re website is slow, you have fewer chances of being accessed and read by search engine bots.

Therefore, make sure that you optimize your website and all your pages to load faster which includes optimizing your images and videos.

Keep It Secure

Search engine bots are leaning more towards websites that have SSL certificate because it signals them that the website is safe and secured.

When you don’t have an SSL certificate, this can be a security issue especially when you are an eCommerce that always accepts submissions of user information.

Mobile-Friendly

Most people use mobile nowadays when using the internet therefore you have to optimize your website to become mobile-friendly.

Implement Internal Links

Linking relevant pages inside your website is a very helpful strategy that allows the search engine bots to easily crawl to the most important pages of your website.

The more you implement internal links on your website, the more you make it easy for bots to index your website, and the more you boost your rank in search engines.

Create a Site Map

A sitemap is an XML file that records all the pages on your site. Search engine bots love the website that has a sitemap because it’s easier for them to read and understand the contents of your website.

Although sitemaps do not directly affect rankings however they allow search engine bots to find and index new pages on your website quicker.

Upload a robots.txt file

Robots.txt is a specific pathway you direct search engine bots as to which part of the website they should or should not index.

Having a robots.txt file in place is critical because search engine bots are limited as to how many pages they index or read every visit to your website and making sure they index the important pages is very helpful to improve your rankings.