Writing compelling content is very essential if you want to offer value and draw more people’s attention in return.

A sweeping content marketing strategy with engaging headlines will not matter if you don’t produce compelling content. If that’s the case, people will consider your headline a mere clickbait and they will bounce out right away.

But how do you write much more compelling content?

Here are some simple hacks for you!

Give them a reason to stay
The first sentence or phrase of your content is critical. Readers have low attention these days. Thus, if you don’t hook them at the beginning of your content, they will just click away.

Make them digest easily
No, we’re not talking about food; we’re talking about the readability of your content.

Avoid writing long paragraphs and overwhelming blocks of plain text. Let your readers breathe and process information easily. Keep your paragraphs under 6 lines or 2-3 sentences only.

Take time to edit
It is always a good idea to edit your content. You can’t afford to publish something that has loads of grammatical and spelling errors as this will give an impression to your readers that your content is something unreliable.

Tell them a story
Stories help you connect with your readers emotionally and give them a strong drive to take action.

So, always make it a goal to tell a story in your content. Either to make a strong point, prove an argument, inspire, motivate, or even crack a joke.

Make a strong point
If there is a statement, series of phrases, examples, etc. that you want to make a strong point from, use bullet points to highlight them.

Likewise, if you have a quote or statement that you want readers to really understand or notice, bold them or make them two fonts bigger.

The key is you have to know the importance of using simple tricks like highlighting, underlining, bold, or italic to emphasize a statement.

By doing this, readers will know, especially if they are scanning your content, if it is the perfect type of content they are looking for.