If you have noticed, contents that get more share on social media platforms are videos. That is why marketing people pay attention to their video production that much.

If you are a beginner in video production, there are many factors you should consider from the tools, and techniques down to editing. But there are some simple tips that you can keep in mind to help you improve your video production and editing.

• Unless you’re going for a handheld video effect, make sure that you use a tripod while shooting for steady shots.
• Make sure that you take more footage than needed as you might need extra footage to help you enhance your story. Plus, extra footage also helps in creating smoother transitions.
• When adding music to your video, make sure that you add instrumentals alone. Lyrics can distract your movie.
• When it comes to video effects, make sure that you use 3 effects maximum. Never try to use all effects in the same movie since it could make your movie look crazy.
• If your video’s aim is to educate, it’s better for you to use close-up and or medium-framed video.
• Take time to relax and gather your ideas. After your first round of edits, take the time to rest and relax your eyes.

There isn’t a specific procedure that you should follow when it comes to video editing and production. At the end of the day, you hold the decision about how you want your video to turn out. What’s important is you get your messages across to your viewers as clearly as possible.