Do you have a Pinterest account but not getting enough traffic to your website?

As you may already know, Pinterest has been one of the best sources of traffic for some businesses. In fact, other businesses are getting 99% of their traffic from the platform allowing them to grow their business fast.

And if you are one of those businesses that are starting to think if Pinterest is the right platform for you, you’re probably not putting enough attention to your SEO.

If you want to get more traffic and conversions on Pinterest, you must invest in your SEO efforts.

Here are some SEO tips that you can start doing today so you can see significant results in your traffic and conversion:

Optimize keywords wherever you can

From your account name, a profile description, board names, and descriptions down to your pins’ names and descriptions, you have to optimize your keywords as much as you can and wherever possible you can.

If you want more people to discover your content and your boards, you have to name them based on how people would normally search for them.

Remember to take note of some important short and long-tail keywords that you can use on your names and descriptions.

Enable Pinterest sharing on your website

You have to make sure that your website visitors can easily pin content from your website. This sends a signal to search engine bots that your website contents are worth ranking because people are saving them and are actually interacting with them. Having said so, search engines will then show your content to more people.

Create click-worthy graphics

Although this does not directly affect SEO, however people are more likely to click on your content if they look and feel click-worthy. So, make sure that you spend time making graphics that are appealing to your target audience.

We recommend that you create different templates for every type of graphics you create for your pins so it would be a lot easier for you and you won’t have to start from scratch every time you need to create some.

Use rich pins

Rick pins allow you to provide more details to a pin which then gives you more opportunity to optimize your pin with keywords and the more details and keywords you add, the more you can improve your ranking.

Organize pins to relevant boards

You must organize your pins to their relevant boards because getting look-alike keywords gathered in a board that is also well-optimized will significantly boost its SEO authority thus, Pinterest will show it to more people, Google will rank it on searches and more people will see your content.

If you’re wanting to get more out of Pinterest for your business, follow these tips and apply them to your account and make sure to pin consistently.