If you could just hop on to your computer and log in to Amazon, search a product. Now, how many products do you see in the result that use the same pictures and descriptions? I bet you found a lot… I mean A LOT!

While many Amazon sellers are putting energy into their listing, a lot are still using the manufacturer’s product info and photos. Now, that’s an opportunity for you to step up your listing game, create original texts that are rich in keywords, upload your own photos and stand out from the rest of your competitors.

Here are 6 tips to do that!

Product Title

Product titles are what users will see first on search results thus it is very critical that you get them right. Check out the top listings in your niche to see what your competitors are doing. How they arrange their words, the capitalizations, etc. then find out how you can tweak it to come up with a better product title. Of course, make sure that you follow Amazon’s title recommendations.

Product Descriptions 

Product descriptions allow you to create a connection with the users while going in-depth about your product. Give as many details as possible in your description. While most users will skip reading this part but investing in a good copy will pay you off at the end – don’t forget about SEO.

Product descriptions are a great venue where you can put in all the keywords that you want to rank for so it is something worth your time.

Bullet Points

A good product description’s copy is useless if it’s not readable. By readable, I mean something that is easy to digest for the readers. Here is why bullet points are crucial.

Make sure that you make it easy for users to scan through your copy, don’t just put them all in one heap of a paragraph.

Images

Make your images stand out and don’t just use the image that everybody is using. People would appreciate you if you post pictures of the actual item and not just from Google. Plus, you stand out from other sellers having a different set of images on your listings.

Demo Video

Videos are undoubtedly the best way to show users how great your product is plus videos are way more convincing than images. Boost your product conversion by using a demo video. If you aren’t already an Amazon Merchant you might want to upgrade so you can have the demo video feature included.

By using videos, you’ll give the customer a better reason to buy your product.

Assurance

Make it clear in your copy that you are always available whenever they need to ask for support or just a question. Also, list your warranty details, return policy, etc. This is very critical to the decision-making of the users as they need to be assured that they are buying from a seller that they can trust.