Setting up your TikTok account is very easy. Just follow the steps and you’re good to go. However, if you are setting up a business account, then they are a couple of things you can consider when getting started.
Review your brand
Make sure that your brand is well-represented in your TikTok account before you start posting content. Think about your brand guide because you want to make sure you stay consistent with your brand voice and your brand visual identity.Learn the basics
Again, TikTok is very easy to navigate. Just explore all the features and you’ll find yourself a pro in no time.
Here are some TikTok basics you should know;
- Video size: The aspect ratio for TikTok is 9:16 which means your smartphone is the perfect device to use when creating content.
- Video orientation: Always shoot vertical videos
- Video length: From 15 seconds to 60 seconds, now you can create up until 3 minutes of video
- Types of videos: There is no limit to what type of video content you can create on TikTok but the most common ones are dance clips and lip-syncing.
Now, that you’ve already reviewed your brand guide and have also learned some TikTok basics, now let’s walk you through creating your TikTok business account.
Setting up
- Download the TikTok app on the Apple Store or Google Play store.
- Sign up using your phone number, email, Facebook, Twitter, or Google account
- Enter your date of birth
Creating your profile
Now, let’s create your profile. You may be asked to create a video once signed up but you can hold that off for now since we are creating a business account here.
The first thing you need to do is to fill out your profile info.
- Profile picture. You can either use a picture or a video for your profile picture. Since we are creating a business account here, make sure to use your logo.
- Brand name: Change your name to your brand name.
- Username: Choose a username that matches your brand name.
- Bio: Make sure to add a short description of your brand.
- Social accounts: Connect other social media accounts to your profile.
Perfect! Now, your TikTok account is up. It’s time to switch to business.
Do the switch
Once your TikTok account is set up, it’s time to do some business!
To switch to a business account;
- Just click the three dots on the top right corner of your profile page. Next, click “Manage Account.”
- Click “Switch to Business Account.” Review the information and then click the “Next” button.
- Then, choose a category that best describes your brand. The specific the better.
Congratulations! Your account is now for business.
Now, one last thing!
Go to your profile and then link your website and your business email address.
All set! Your business account is complete. You can now start creating videos for your brand, engage with your audience, grow your business and most of all have fun.