Many small businesses are creating their eCommerce websites already and while there are many ready-to-launch templates out there, it’s still very important that you know exactly what are the best practices in building or customizing your eCommerce website.

Here are five best practices when creating an eCommerce website:

Thoroughgoing content
From the navigation, and homepage to the product page, titles, descriptions, categories, images, videos, and tags, your website should have complete and thorough content. Your visitors should find all the information they need about your business, your products, and your services including your return policy, terms, and conditions, shipping information, and payments.

Ease of navigation
You have to create a website menu that is easy and smooth to navigate. Your products should be well organized and categorized so visitors can find whatever they want to find easily.

Smooth checkout
Your checkout process should be smooth and secure. The more payment options you offer, the easier it is for your customers to process their checkout whatever is convenient for them. A simple and smooth checkout is important so your customers will have a relaxed and easy shopping experience.

Customer support
Offering customer support is also very important in an eCommerce website. While chatbots are already available, you still have to offer human customer support for other concerns and some customers just want to interact with real support rather than just chatbots.

Mobile-responsive
Last but definitely not least, your eCommerce should be mobile-responsive as most people today are using their mobile phones rather than desktops or laptops. Make sure your eCommerce website looks good on mobile so you don’t lose customers.

If you are planning to build your eCommerce site soon, remember to keep these best practices in mind. Or if you already have your eCommerce site running, make sure that your website follows these best practices. If not, slowly customize and rebuild your eCommerce site.