It has become essential for businesses today to have a presence on social media as online shopping is a trend. Thus, leveraging social media marketing is essential.
If you are a beginner or a small business owner, here are 5 social media marketing tips for you:
Know when to post
This is very crucial because you want to make sure that you post on times when your target audience is active on social media. If you are targeting a specific timezone, you have to know exactly what time you should be posting. To get an idea of the best times to post, you can check out your social media analytics, there you will find the times you get the most engagement for your posts.
If you are still starting and don’t have enough data on your analytics yet, you want to experiment at different times as of the moment and then notice which times you’re posts are doing well.
Save time by automation
Social media can be very time-consuming and if you allow yourself, you might end up spending more time than you need. That is why you have to learn how to automate your posts by using scheduling tools.
To save yourself more time, create a month-long content ahead of time so you don’t end up cramming for what content to post and then use a scheduling tool such as Hootsuite, Buffer, and Later App. By doing so, you will save so much of your time.
Now, when it comes to engagement, set up a specific time and schedule of the day when you log in to all your social media, respond to comments, and engage with your audience.
Or you can hire social media managers or general virtual assistants to do these tasks on your behalf.
Be genuine and provide value
Your audience will get the feel and know if you are being genuine with your social media presence or not. Therefore, you must always keep your brand authenticity.
One of the best ways to stay genuine is to provide value to your audience. Give them something they can benefit from such as how-to content, freebies like checklists, or mini e-Book, by giving them tips and giving them a sneak peek of what your brand is behind the screen. All of these help you to create a strong connection with your target audience.
Don’t just sell, provide value!
Create real connections
One of the best things about social media is that it gives an open line of communication where consumers can directly engage and communicate to brands they love and trust. That’s why as a business owner, you have to keep your senses open to your audience’s comments, ideas, queries, suggestions, and their voice in general.
You want to make them feel that you are a brand that they connect with.
Engage with them, interact, build real and genuine connections.
Create community
Facebook groups are where some businesses get the most revenue for their business. Building a community around your brand or niche is a good idea for gathering your target audience in a single community where you can connect to them anytime and where you can establish yourself as a business owner as the expert and at the same time promote your brand.
It is no surprise that social media has brought success to countless businesses and with the right social media strategy, you too can be successful.