The benefits of running a podcast are not new, but there are still many businesses that are still skeptical about it. Podcasts are such a powerful addition to your businesses that will help you drive engagement to your business. It is a perfect tool you can implement to send out your message out there, motivate and inspire people, make an impact, and promote your business.
Here are our top 6 reasons why your business needs to run a podcast today;
A unique marketing avenue
Based on a study, podcast listeners in the US are most likely to be postgraduates wherein approximately 45% of these listeners have an annual income of about $250,000.
Nd you know what that means, right? These listeners have more money to spend on products and services.
A podcast allows you to create and reach out to a very targeted audience because they only listen to a podcast they are interested in. So, making sure that you position and target your audience precisely so you can reach the right audience for your business.
Perfect for camera-shy business people
If you are not comfortable seeing yourself in a video or in front of a camera but you are certain that you have so much to share with your audience, then a podcast is perfect for you!
All you need to do is talk and you don’t have to worry about how your make up looks like, your hair or if you’re wearing fancy clothes. All you have to do is show up, turn your recorder on, and start sharing your thoughts.
Create great content
You want to be able to serve your audience fresh and informational episodes each time, so you should plan and strategize how you want to present your content and what specific topics you want to touch. And the more you work on improving your craft, the more you grow as a business owner too.
Plus, the content that you have on your podcast can be repurposed so you can share your message to more audiences across your social media and more.
Establish your expertise
A podcast allows you to position yourself as the expert on a specific topic or niche thus, it helps you to establish reliability, trustworthiness, and expertise on you as a business owner and your business.
Podcast creates a special connection with your audience when they regard you as an expert. And when they do, it will be a lot easier on your part to market your products and services to them.
Allows you to network and collaborate
A podcast can be very lonely when you do it alone. So, think about building your network and then tapping into people who can contribute to your podcast. Ask people to become guest to your podcast so you can create better and richer episodes. Likewise, you should be looking out for guesting opportunities for yourself too so you can build your network and then reach out to more audiences.
It’s never too late
Starting a podcast does not have to be very difficult. There are free tools and apps you can to get your podcast out there. You can even start recording on your phone and or use free platforms that allow you to host your podcast.
You see, you just need to start and you can start with what you have. Don’t ever make your resources as your escaping goat for never starting your podcast because you can if you just decide to start.